Yesterday the FTC officially announced that they are implementing a 2nd phase of new guidelines pertaining to marketing, advertising and product/service testimonials. Many originally thought the steps that would be taken would be to punish fake or deceptive blogs. This is basically referring to a blog with a totally nonexistent author containing one post/story that promotes a product or service for a CPA Although this might have been one factor, the new guidelines were more far reaching than many anticipated and will permanently change how internet marketers do business.
Posts Tagged ‘Marketing Product’
How To Comply With The New FTC Internet Marketing Guidelines
Posted by bizcoach on October 8th, 2009
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