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  • Small Businesses and Federal Contracting: Good and Bad News September 8, 2010
    There’s good news and bad news when it comes to small businesses and government contracting. First, the good news: According to the SBA’s fourth annual small business Procurement Scorecard, small businesses got a record number of federal contracting dollars in 2009. Contracting to all five categories the government measures—small businesses, women-owned busi […]
  • 3 Tips for Running a Successful Seasonal Business – Year Round! September 8, 2010
    As summer draws to a close, for the millions of seasonal business operators across the country so does another peak selling period. Whether you operate a hot dog concession stand on the Jersey shore or run a B&B establishment on the ski slopes of Vermont, choosing to make the bulk of your profits during certain times of the year requires a particularly i […]
  • Share or Die September 8, 2010
    Share or DieThis content from: Duct Tape Marketing Share or DieThis content from: Duct Tape Marketing If the explosion of the web and social media has taught business anything it’s that you must put out tons of great content and be willing share, let others copy, use and otherwise exploit it your, not their, benefit. The old school model of proprietary conte […]
  • 11 Ways to Make Your Customers Swoon September 8, 2010
    Lots of people say that in the world of social media it’s your job to engage with customers. You have to talk to them, be accessible and give them something about yourself to hold on to. I guess that’s true. However, I think businesses have to go even further than that. I think if you want customers to evangelize your brand and be loyal to you, you have to d […]
  • Small Business News: The Competitive Edge September 8, 2010
    Small business is not for the faint of heart. And, while we’re on the subject, it’s not for those who want a predictable existence where everything stays the same. Making your small business work and then grow will require sharp thinking and decisive action. But most importantly, it will require a competitive edge. For any small business, survival will depen […]

How To Comply With The New FTC Internet Marketing Guidelines

Yesterday the FTC officially announced that they are implementing a 2nd phase of new guidelines pertaining to marketing, advertising and product/service testimonials. Many originally thought the steps that would be taken would be to punish fake or deceptive blogs. This is basically referring to a blog with a totally nonexistent author containing one post/story that promotes a product or service for a CPA Although this might have been one factor, the new guidelines were more far reaching than many anticipated and will permanently change how internet marketers do [...]

October 8th, 2009 | Tags: , , , , , , , , , , , , , , , , , , , | Category: Articles | One comment