TheBizcoachBlog

Is there an easier way to develop a community of customers? The answer is YES and I can prove it!

So you’re starting a website that you would like to eventually get conversions for an information product, affiliate ads or even maybe for a business opportunity.  You’ve been told that the only way to do that is to generate traffic and grow a list of people who opt-in and subscribe to get information from you.  For new internet marketers this can be a daunting task.  But let’s think about how the subscriber list has evolved.

The purpose originally was to convince those in your target market to allow you to send them information that they were interested in, allowing you to have them get to know you, thereby trusting the email marketing of products you would promote and develop a community of loyal followers that buy what you recommend.  But with the evolution of new social media alternatives, is this stale strategy proving to be a more needlessly difficult and archaic method to accomplish these objectives?  I’ll tell you right now that the answer is a resounding YES!…. and I can prove it.

Say Hello To The Evolution Of Internet Marketing! Let’s use twitter as our example.  Social media can be a time hog is you don’t know how to do it efficiently.  Personally I’m a big fan of using 3^rd party applications to get more ROI in my social media efforts.  I use Tweetadder and absolutely love it but you can use whichever one you feel most comfortable with.  You can then use keyword searches to identify people in your target market and follow them most will typically follow you back.  If they don’t reciprocate after 2-3 days you can then auto-unfollow.  If they are not paying attention to their Twitter updates very often then they’re not my target market anyway.

So you have auto searching, auto-following and unfollowing set daily and you then basically leave it alone.  You are then free to auto tweet interesting content and links back to your site as you would an email list.  Having said that I cannot stress enough how important it is for you to interact personally, respond to messages, @mentions and participate in conversations under keyword #hashtags where your target market interacts.  What you will then see is the emergence and cultivation of your active community.

For those that say “yeah, yeah that sounds good in theory but where’s your proof”.  Well my friend, you might have noticed that I do things a little differently than many of the so called internet marketing gurus who use marketing methodologies that have actually become obsolete but get away with it because they have successfully branded their name, company or site.  Kudos to them, however you don’t have that luxury.

You’re new and you need something that works to get traffic and conversions.  You want to drive up the search rankings but you need traffic to do that.  But how do you get traffic before getting into the top spots of page one of Google searches?

The only option typically taught is to advertise, throwing money at Google Adwords and other PPC advertising options to get traffic.  Everyone that has done this knows that it is expensive because your site is new, your Adwords account is new and thus you will pay several dollars for each visitor that comes through your ads  I personally know people who flushed over 20K down the toilet doing that before I showed them what I’m about to show you.

My strategy has been to drive all my targeted traffic to this site and eventual create product conversions through social media alone.  I haven’t paid for advertising, I don’t use PPC and it’s primarily because I wanted to prove my point.  The function as you now know it of building a list is DEAD!  It’s dead and the way marketing is evolving, you are doomed to fail if you’re building your online business with the expectation that it will be a major source of your conversions.

I personally drive over 25K visitors every day from social media ALONE!  From that I’ve gotten 15-20 opt-ins a day to my email list which translates to over 7,000 into my list every year…… and if you’re one of them you know, I don’t shove affiliate products down your throats.  In fact I hardly ever email information about my coaching or training to my list …. Because I don’t have to.  My list is not for driving conversions directly but rather to cultivate a community that trusts me.

In the end they know I respect them and they know this site is where both the free information along with the paid training and coaching assistance is found. So what do I send them? I mainly send them daily motivational quotes and messages of encouragement which in-turn cultivate loyalty and subscriber retention.  How loyal? I might see only one or two unsubscribe from my list every 3-4 weeks and that’s unheard of!

But now you’re wondering how many really pay attention to what I send.  Good question.  The answer is – more than I even originally thought. Here’s a story that actually happened.  Aweber had a glitch one day which caused nothing to be sent to my list.  When I woke up I saw this, alerted Aweber and they fixed the issue.

I then went in my email inbox to already find literally HUNDREDS of emails afraid they  had erroneously been unsubscribed and wondering where their daily motivation email was. They said they look forward to reading what I send them as they start their day.  It bothered them so much that a small army actually took the time to write me about it.  I need to tell you; that really blew my mind!

What about conversions?  Well I have copies of the “Success Steps To Gaining Wealth Online” training literally flying out daily.  My unlimited 1-on-1 coaching club is consistently full as is the unlimited email support and I have yet to pay for traffic.  That all converts to over $100K annually… generated solely from free traffic with no PPC and no affiliate or joint venture sales.

It is important to me that, if I’m going to preach about marketing strategies to launch and explode your online business, showing you how to create your own WP site and grow readership through free traffic, that I use the exact strategies I teach everyone for my business that promotes those strategies and training.  It’s a shame but almost all don’t do that and I personally feel it undercuts their credibility.  If the strategies are so great, then why don’t they use them?  The answer is obvious; it’s because they aren’t giving you all the pieces of the puzzle.

While in the midst of this Internet marketing evolution if we don’t adapt we become ineffective no matter out effort level.  With that in mind I just want to encourage you, that you can establish your branding identity, generate free traffic and cultivate a community through low maintenance social media development alone.  I know because I’ve done it and the great thing about it is when you combine that with my targeted keyword and back-linking strategies, the traffic that’s generated launches your site up the search rankings….. and then gives you even more free traffic!  It’s the gift that keeps on giving as you dominate the search rankings for your keywords causing the “traffic generating momentum” to grow exponentially!

Trust me, I teach it every day and it’s a fun ride!

Your coach & fan

Patrick Daugherty

The “Biz Coach”

CEO of Learn2earn it now Training & Support

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Creator of:  “The Success Steps For Building Wealth Online” The step by step training program that teaches aspiring internet entrepreneurs how to earn money online by launching an internet marketing home business. Learn SEO along with Internet marketing training, affiliate marketing programs, effective social media marketing, getting free traffic and everything you need to know to design any online home business opportunity to achieve your financial goals.

I’m giving away FREE 1-on-1 coaching sessions to a select number of you to prove that I can teach YOU how to launch your business in 4 weeks and the secrets behind semi-retiring in 12months!

“You DONT have to change who you are to be successful but instead, make a commitment to discover & express more of who you’re truly meant to be! Believe me, there are people who desperately need what you’re holding back. Free yourself to celebrate that & let yourself shine obnoxiously!”