Great info from Liz Gannes: Twitter just previewed its long-awaited Web analytics product, based on data provided about tweets and clicks facilitated by its t.co link shortening service and “Tweet Button” tool for publishers.
Twitter Business Development Director April Underwood showed off the analytics product at the TechCrunch Disrupt conference, though she said it is available only in private beta for now. Update: A Twitter developer blog post says analytics will be available to all Web site owners “within the next few weeks.”
Underwood said Twitter drives 100 million clicks per day to external Web sites. Plus, the Tweet Button is already used by three million sites.
The analytics tool tracks statistics on tweets “up to a couple minutes ago,” Underwood said. It will not be as comprehensive as many analytics tools offered by third-party vendors. However, Twitter will be releasing click data through an API for other companies to use.
The analytics product comes in part from BackType, which Twitter acquired earlier this summer, and is based on the recent rollout of t.co, which enables tracking of shared links even after they travel off of Twitter.
Your coach & fan
The “Biz Coach”
CEO of Learn2earn it now Training & Support
Click to jump on the “Biz Coach Blog” RSS Feed!
Creator of: “The Success Steps For Building Wealth Online” The step by step training program that teaches aspiring internet entrepreneurs how to earn money online by launching an internet marketing home business. Learn SEO along with Internet marketing training, affiliate marketing programs, effective social media marketing, getting free traffic and everything you need to know to design any online home business opportunity to achieve your financial goals.
I can teach YOU how to launch your business in 4 weeks and the secrets behind semi-retiring in 12months!