As a business owner I want to know I am getting the most out of my advertising dollar. Understanding internet searching traffic and buying trends are an integral part of that equation. What is unique about this topic however is that it is a challenge to find on the web in a way that is simple and quickly able to be digested and applied; hence this simple and quickly digested article.
Day And Time Of Day Trends
Several studies have shown that late afternoon through the evening hours is the best time for online advertising effectiveness. One study by “Light Speed Research” found that the highest concentration of potential buyers/customers searching the web were during the early evening through late evening hours (4:00-9:00). If you’re advertising nationally which most of us are, then adjust your window accordingly to accommodate all time zones.
Also interesting are the trends that are displayed regarding days of the week. By in large I have found that Tuesday, Wednesday and Thursday are the highest advertising traffic days. This trend has been echoed by many of those I speak with who advertise on a regular bases on Google, Yahoo or MSN. Of course the advantage of being diversified in your advertising methods (articles, blogs, postings etc) is that they remain on the web for them to see. Make sure whatever web page or “landing page” your advertising links your prospects to, also cross directs them to your articles, blogs and anything else that increases your business credibility, through hyperlink so that they can review anytime.
So if you want to get the most out of your advertising dollar and you’re on a tight budget, then advertise when people are most likely to pay attention while in the mood to act on it and activate your advertising from 3:00-10:00 Tuesday-Thursday.
Happy Hunting!
Written by:
R. Patrick Daugherty
The Biz Coach
For more information on Patrick feel free to visit:
Recent Comments