Recently, Internships.com ran a paid ad campaign on twitter using Charlie Sheen.
Say what you want about the “Sheen” train wreck, the numbers are in and they’re impressive enough that I had to share them with you.
According to the internal data from Omniture, Internships.com saw 1,035,021 unique visitors (which was nearly two uniques per link click) as a result of the tweets, the subsequent shares and retweets!
The cost at first seems pretty hefty at approximately 100K for the Ad.ly campaign to advertise a social media intern job position that was as previously stated, tweeted ad only twice. However, upon closer examination we’ll see how effective the venture was and how profitable it could have potentially been.
At $100,000 for the campaign, that translates into $0.09 per unique visitor, which is outstanding regardless of the medium. Even more impressive number as far as I was concerned was that 82,148 people who took the time, filled completed the forms and formally applied for the internship. That translates into a cost of $1.21 per completed application!
If that was an internet marketing company advertising a well positioned product for only $9.95, the campaign would have generated over $717K in profit in two tweets! That’s just crazy!
One could say that Internetships.com looked at Sheens following demographic and hit the bullseye but there are numbers coming from well optimized twitter ad campaigns that are returning some great ROI.
Even TechCrunch wrote: “Whatever you may think of Sheen’s lifestyle, these numbers are another bit of evidence proving that Twitter as a marketing tool can no longer be ignored.”
So do you think this is just part of the recent Sheen “wave of popularity” or a sign that well matched sponsored tweets are emerging to become part of a legitimate social media marketing strategy?
Your coach & fan
The “Biz Coach”
CEO of Learn2earn it now Training & Support
“You DONT have to change who you are to be successful but instead, make a commitment to discover & express more of who you’re truly meant to be! Believe me, there are people who desperately need what you’re holding back. Free yourself to celebrate that & let yourself shine obnoxiously!”
Click to jump on the “Biz Coach Blog” RSS Feed!
Creator of: “The Success Steps For Building Wealth Online” The step by step training program that teaches aspiring internet entrepreneurs how to earn money online by launching an internet marketing home business. Learn SEO along with Internet marketing training, affiliate marketing programs, effective social media marketing, getting free traffic and everything you need to know to design any online home business opportunity to achieve your financial goals.
WARNING: We teach people how to launch their business in 4 weeks and to semi-retire in 12months. It is designed for those who are truly serious about realizing those goals!